My cousin came into town this weekend and we decided to go downtown on Sunday afternoon to eat lunch and do a little shopping. After eating at Basics we walked around stopping in different stores such as Island Passage, Urge of Edge, and finally Aqua Fedora. When we walked into Aqua Fedora there was one women working and she was sitting behind the counter. We commented on how awesome the record player (playing Led Zeppelin) was in the store and how the paintings on the walls gave the store a really cool personality. As we walked around the small shop the sales representative talked about our style, bonnaroo, and what type of music we liked. This was the first time either of us had ever been in Aqua Fedora and the look of the store already made a great impression on us but because the employee was so friendly and personable it made us like the store that much better.
I read this article titled “One Size Fits all approach doesn’t work for Retail” and it pretty much sums up my experience at Aqua Fedora. It explains that retailers must refresh their strategy so their operating model can quickly respond to changes and trends in the marketplace and among their customers. It says how important improving the in-store customer experience is by connecting the employees and the physical with the customers. It is important for retailers to differentiate themselves by reconfiguring talent, physical space and store operations to meet or exceed customer expectations. I think Aqua Fedora does this very well and I would recommend friends to go there and check them out!
http://www.retailingtoday.com/article/one-size-fits-all-approach-doesnt-work-retail
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